Data protection
data protection
We have written this data protection declaration (version 07/18/2020-311195828) in order to explain to you in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision-making options you have as a visitor to this website .
Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.
Automatic data storage
When you visit websites today, certain information is automatically created and stored, including on this website.
If you visit our website as you are right now, our web server (computer on which this website is stored) automatically saves data such as
• the address (URL) of the website accessed
• Browser and browser version
• the operating system used
• the address (URL) of the previously visited page (referrer URL)
• the host name and IP address of the device from which access is being made
• Date and Time
in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out that this data will be viewed in the event of illegal behavior.
Cookies
Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is basically the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting.
In some browsers each cookie has its own file, in others such as Firefox all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First party cookies are created directly by our site, third party cookies are created by partner websites (e.g. Google Analytics). Each cookie is individual too
rate, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
• Name: _ga
• Expiry time: 2 years
• Use: differentiation of website visitors
• Sample value: GA1.2.1326744211.152311195828
A browser should support the following minimum sizes:
• A cookie should contain at least 4096 bytes
• At least 50 cookies should be stored per domain
• A total of at least 3000 cookies should be able to be stored
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly Necessary Cookies
These cookies are necessary to ensure basic functions of the website.
For example, these cookies are needed if a user puts a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.
Functional Cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers.
Targeting cookies
These cookies ensure a better user experience. For example, entered locations, font sizes or form data are saved.
advertising cookies
These cookies are also called targeting cookies. They are used to provide the user with individually tailored advertising. This can be very useful, but also very annoying. Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course this decision is also stored in a cookie.
How can I delete cookies?
You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data that websites have on your computer
have filed
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want any cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether you allow the cookie or not. The procedure differs depending on the browser. It is best to search the instructions in Google with the search term “delete cookies Chrome” or “disable cookies Chrome” in case of a Chrome browser or replace the word “Chrome” with the name of your browser, e.g. Edge, Firefox, Safari.
What about my data protection?
The so-called “Cookie Guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the cookie guidelines have not been implemented as national law. Instead, this guideline was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
storage of personal data
Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information when submitting a form or comments on the blog, will be stored by us together with the time and the IP Address used only for the purpose stated, kept safe and not passed on to third parties.
We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail - thus outside of this website - we cannot guarantee a secure transmission and the protection of your data. We recommend that you never send confidential data unencrypted by e-mail.
According to Article 6 paragraph 1 a GDPR (lawfulness of processing), the legal basis is that you give us your consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you have the following rights:
• Right to rectification (Article 16 GDPR)
• Right to erasure ("right to be forgotten") (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to Notification – Obligation to notify in connection with the
Correction or deletion of personal data or the
Restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right, not one based solely on automated processing —
including profiling — subject to decision based on
(Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and the
Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw any conclusions about your person from your behavior on this website.
You can find out more about the possibilities of objecting to this evaluation of visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). Through the use of TLS (Transport Layer Security), an encryption protocol for secure
Data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Maps Privacy Policy
We use Google Maps from Google Inc. on our website. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Maps we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an Internet map service from Google. With Google Maps, you can find the exact location of a city, attraction, lodging or business online using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and
to offer meaningful time on our website. By integrating Google Maps
we can provide you with the most important information about various locations. You see They see
at a glance where we have our headquarters. The directions will show you
always the best or fastest way to us. You can get directions for
Routes by car, public transport, on foot or by bike
recall. For us, providing Google Maps is part of our customer service.
What data is stored by Google Maps?
In order for Google Maps to be able to fully offer its service, the company must
Record and store data from you. These include the
entered search terms, your IP address and also the latitude and
longitude coordinates. If you use the route planner function, the entered
Start address saved. However, this data storage happens on the
Google Maps websites. We can only inform you about this, but none
influence. Since we have integrated Google Maps into our website,
Google at least one cookie (name: NID) in your browser. This cookie saves
Data about your user behavior. Google primarily uses this data for its own
To optimize services and to provide you with individual, personalized advertising.
The following cookie is due to the integration of Google Maps in your browser
set:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311195828-5
Purpose: NID is used by Google to send advertisements to your
Customize Google Search. With the help of the cookie, Google “remembers” your am
most frequently entered search queries or your previous interaction with ads. So
always get customized ads. The cookie contains a
unique ID used by Google to store your personal settings for
collect promotional purposes.
Expiry date: after 6 months
Note: We cannot guarantee the details of the stored data
ensure completeness. Specifically when using cookies
Changes can never be ruled out. To identify the cookie NID, a
created our own test page, where only Google Maps was integrated.
How long and where is the data stored?
Google servers are located in data centers around the world. Most servers
are in America. Because of this, your data will too
increasingly stored in the USA. Here you can read exactly where the Google data centers are located
located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different data carriers. This is the data
can be called up more quickly and are better protected against any attempts at manipulation.
Each data center also has special emergency programs. If it for example
There are problems with the Google hardware or a natural disaster that paralyzes the servers
the data will remain quite secure anyway.
Google stores some data for a fixed period of time. For other dates
Google only offers the option of manually deleting them. Further anonymized
the company also information (such as advertising data) in
server logs by storing part of the IP address and cookie information after 9
or 18 months.
How can I delete my data or data storage
impede?
With the automatic deletion of location and
Activity data is location information and web/app activity –
depending on your decision – either stored for 3 or 18 months and then
turned off. In addition, you can also manually access this data at any time via the Google account
delete from history. If you completely prevent your location collection
If you want to, you need to pause the "Web & App Activity" section in your Google Account.
Click "Data and Personalization" and then click the "Activity Settings" option.
Here you can switch the activities on or off.
You can also deactivate, delete or block individual cookies in your browser
administer. Depending on which browser you use, this always works somewhat
different. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data that websites have on your computer
have filed
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want cookies, you can set your browser so
set it up so that it always informs you when a cookie is about to be set. So
you can decide for each individual cookie whether you allow it or not.
Google is an active participant in the EU-US Privacy Shield Framework, which means that the
correct and secure data transfer of personal data is regulated. More information
see https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI.
If you want to learn more about data processing by Google, we recommend
the company's own data protection declaration
at https://policies.google.com/privacy?hl=de.
Google Fonts Privacy Policy
We use Google Fonts on our website. These are the “Google Fonts” of the
Company Google Inc. For the European area, the company is Google Ireland
Limited (Gordon House, Barrow Street Dublin 4, Ireland) for all Google services
responsible.
You don't need to sign in or sign up to use Google Fonts
deposit password. Furthermore, no cookies are stored in your browser.
The files (CSS, typefaces/fonts) are stored via the Google domains
fonts.googleapis.com and fonts.gstatic.com requested. According to Google, the queries are
CSS and fonts completely separated from all other Google services. If
If you have a Google account, you don't have to worry about your Google account data being transmitted to Google while using Google Fonts.
Google records the use of CSS (Cascading Style Sheets) and the used
fonts and stores this data securely. How the data storage exactly
looks like, we'll look at it in detail.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts,
which Google makes available to its users free of charge.
Many of these fonts are released under the SIL Open Font License, while
others released under the Apache License. Both are free software licenses.
Why do we use Google Fonts on our website?
With Google Fonts we can use fonts on our own website, yes
do not need to upload them to our own server. Google Fonts is an important one
Building block to keep the quality of our website high. All google fonts are
automatically optimized for the web and this saves data volume and is specially designed for the
Use with mobile devices is a great advantage. If you visit our site
visit, the small file size ensures a fast loading time. Furthermore are
Google Fonts secure web fonts. Different image synthesis systems (rendering) in
Different browsers, operating systems and mobile devices can cause errors
to lead. Such errors can partially distort texts or entire websites.
Thanks to the fast Content Delivery Network (CDN), there are none with Google Fonts
cross-platform issues. Google Fonts supports all common browsers
(Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on
most modern mobile operating systems, including Android 2.2 and iOS
4.2 (iPhone, iPad, iPod). So we use Google Fonts so that we can
entire online service as beautifully and uniformly as possible.
Which data is stored by Google?
When you visit our website, the fonts are sent via a Google server
reloaded. This external call sends data to the Google servers
transmitted. In this way, Google also recognizes that you or your IP address visit our website
visit. The Google Fonts API is designed to manage usage, storage, and
Reducing collection of end-user data to what is a neat
Provision of fonts is necessary. By the way, API stands for “Application Programming
Interface" and serves, among other things, as a data transmitter in the software sector.
Google Fonts securely stores CSS and font requests with Google and is therefore
protected. Through the collected usage numbers, Google can determine how well the
individual writings arrive. Google publishes the results on internal
Analysis sites, such as Google Analytics. In addition, Google also uses
Data from your own web crawler to determine which websites Google Fonts
use. This data is stored in the Google Fonts BigQuery database
published. Entrepreneurs and developers use the Google web service BigQuery,
to examine and move large amounts of data.
It should be remembered, however, that every Google Font request also
Information such as language settings, IP address, browser version,
Screen resolution of the browser and name of the browser are automatically transmitted to the Google server. It is not clear whether this data is also stored
ascertainable or not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers
are mainly located outside the EU. This allows us to use a
Google style sheets to use the fonts. A style sheet is a template
via which you can change the design or the font of a website quickly and easily, for example
can change.
The font files are stored by Google for one year. Google is tracking that
The aim is to fundamentally improve the loading time of websites. If millions of
Websites refer to the same fonts, they will after the first visit
cached and appear immediately on all others visited later
websites again. Sometimes Google updates font files to increase file size
reduce, increase speech coverage and improve design.
How can I delete my data or data storage
impede?
The data that Google stores for a day or a year cannot simply be
to be deleted. The data is automatically sent to Google when the page is accessed
transmitted. In order to be able to delete this data prematurely, you must use the Google
Contact support at https://support.google.com/?hl=de&tid=311195828.
In this case, you only prevent data storage if you do not visit our site
visit.
Unlike other web fonts, Google allows us unlimited access to all of them
fonts. So we have unlimited access to a sea of fonts and such
get the best out of our website. More about Google Fonts and others
For questions, see https://developers.google.com/fonts/faq?tid=311195828. There goes
Although Google touches on privacy-related matters, they are really detailed
Information about data storage is not included. It is relatively difficult from
Google to get really precise information about stored data.
Which data is generally collected by Google and what this data is used for
can also be used
at https://www.google.com/intl/de/policies/privacy/.
Google Fonts Local Privacy Policy
On our website we use Google Fonts from Google Inc. For the
Europe is the company Google Ireland Limited (Gordon House,
Barrow Street Dublin 4, Ireland). We have the google fonts locally,
ie integrated on our web server - not on the servers of Google.
As a result, there is no connection to Google servers and therefore none
data transmission or storage.
What are Google Fonts?
Google Fonts used to be called Google Web Fonts. This is a
interactive directory with over 800 fonts provided by Google for free. With
Google Fonts could use fonts without putting them on your own server
to upload. However, any information transfer to Google servers in this regard
To prevent this, we have downloaded the fonts to our server. On
In this way we act in accordance with data protection regulations and do not send any data to Google Fonts
further.
Unlike other web fonts, Google allows us unlimited access to all of them
fonts. So we have unlimited access to a sea of fonts and such
get the best out of our website. More about Google Fonts and others
For questions, see https://developers.google.com/fonts/faq?tid=311195828.
Google Analytics Privacy Policy
We use the analysis tracking tool Google Analytics (GA) on our website.
of the American company Google Inc. For the European area that is
Company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) for
all Google services responsible. Google Analytics collects data about your
Actions on our website. For example, if you click on a link,
this action is stored in a cookie and sent to Google Analytics. With the help of
Reports that we receive from Google Analytics, we can use our website and our
Adjust service better to your needs. Below we go into more detail
Tracking tool and above all inform you about which data is stored
become and how you can prevent it.
What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic on our website
serves. In order for Google Analytics to work, a tracking code is embedded in the code of our
built-in website. When you visit our website, this code draws
various actions you take on our website. as soon as you
leave our website, this data is sent to the Google Analytics servers
sent and stored there.
Google processes the data and we receive reports on your user behavior. Included
reports may include the following:
• Audience reports: We learn about our users through audience reports
know better and know more precisely who is interested in our service
interested.
• Ad reports: Ad reports allow us to improve our
Analyze and improve online advertising more easily.
• Acquisition Reports: Acquisition reports give us helpful ones
Information about how we can get more people for our service
can inspire.
• Behavior Reports: Here we learn how you are using our website
to interact. We can understand which way you are on our
back page and which links you click on.
• Conversion reports: Conversion is a process in which you
take a desired action based on a marketing message.
For example, if you are going from a pure website visitor to a
Become a buyer or newsletter subscriber. Learn from these reports
we learn more about how our marketing efforts affect you
arrive. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is currently on our
site happened. For example, we see how many users just this one
Read a text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service.
The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data give us a clear picture of the strengths and
weaknesses of our website. On the one hand, we can optimize our site so that
can be found more easily by interested people on Google. On the other hand, help us
the data to better understand you as a visitor. So we know exactly what we are
need to improve on our website in order to provide you with the best possible service.
The data also serve us to make our advertising and marketing measures more individual and
cheaper to carry out. After all, it only makes sense our products and
Show services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that
associated with your browser cookie. This is how Google Analytics recognizes you as a new user
users. Next time you visit our site you will be as
"Returning" user recognized. All data collected will be shared with this
User ID saved. This is how pseudonymous user profiles are possible in the first place
evaluate.
Identifiers such as cookies and app instance IDs identify your interactions
measured on our website. Interactions are all types of actions that you take on
run our website. If you also use other Google systems (such as a
Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data, except for us
as the website operator approve this. Exceptions may occur if it
is required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311195828-5
Purpose: By default, analytics.js uses the _ga cookie to
save user ID. Basically, it is used to distinguish between the
website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152311195828-1
Purpose: The cookie is also used to distinguish between
website visitors.
Expiry date: after 24 hours
Name: _gat_gtag_UA_
value: 1
Purpose: Used to lower the request rate. If google
Analytics is provided via the Google Tag Manager, this cookie receives the
Namen _dc_gtm_
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMPClient ID service. Other possible values indicate a
opt-out, request or error.
Expiry date: after 30 seconds to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website
track and measure performance. The cookie is updated each time
Information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
value: 1
Purpose: The cookie is used like _gat_gtag_UA_
the request rate used.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to create new sessions
determine. It is updated every time new data or information is sent to Google
Analytics are sent.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to create new sessions for
define returning visitors. This is a session cookie
and it is only stored until you close the browser.
Expiry date: After closing the browser
Name: __utmz
Wert: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of the
Identify traffic to our website. That is, the cookie
remembers where you came from on our website. Another site can do that
or have been an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined data
save on computer. It is always updated when information is sent to Google Analytics
become.
Expiry date: after 2 years
Note: This list cannot claim to be complete
Google has repeatedly changed the choice of its cookies.
Here we show you an overview of the most important data that Google
Analytics are collected:
Heatmaps: Google creates so-called heatmaps. You can see exactly with heatmaps
those areas that you click on. This is how we get information where you are on our
page are "on the way".
Session duration: Google describes the session duration as the time you spend on our site
spend without leaving the page. If you have been inactive for 20 minutes, the ends
session automatically.
Bounce rate: A bounce is when you click
view only one page of our website and then leave our website.
Account Creation: When you create an account on our website or
make an order, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form, so that no
clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address
become. This process is also referred to as IP location determination.
Technical information: Technical information includes, among other things
Your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us, of course also interested
via which website or which advertisement you came to our site.
Further data are contact details, any ratings, the playing of media
(e.g. when you play a video through our site), sharing content through
social media or adding to your favorites. The enumeration has none
claim of completeness and is only intended for general orientation
Data storage by Google Analytics.
How long and where is the data stored?
Google has distributed their servers all over the world. Most of the servers are in
America and consequently your data is mostly stored on American servers.
Here you can read exactly where the Google data centers are
located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across different physical media. That has the
The advantage is that the data can be called up more quickly and is better protected against manipulation
are. Each Google data center has emergency programs in place for yours
Data. For example, if the hardware at Google fails or natural disasters
Paralyze servers, the risk of a service interruption at Google still remains
small amount.
A storage period of your user data of 26 months is standardized in Google Analytics
months. Then your user data will be deleted. However, we have
Possibility to choose the retention period of user data yourself. That's what we stand for
five variants available:
• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion
When the specified period has expired, once a month the data
turned off. This retention period applies to your data generated with cookies, user identification
and advertising IDs (e.g. cookies from the DoubleClick domain) are linked.
Report results are based on aggregated data and are independent of
User data saved. Aggregated Data is a fusion of
Individual data into a larger unit.
How can I delete my data or data storage
impede?
Under European Union data protection law, you have the right to information
obtain, update, delete or restrict your data.
Using the browser add-on to disable Google Analytics JavaScript (ga.js,
analytics.js, dc.js) prevent Google Analytics from using your data. The
Browser add-on you can
Download and install from https://tools.google.com/dlpage/gaoptout?hl=de.
Please note that this add-on only enables data collection by Google
Analytics is disabled.
If you generally deactivate cookies (regardless of Google Analytics), delete them
or want to manage, there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing Cookies and Website Data with Safari
Firefox: Clear cookies to remove data that websites have on your computer
have filed
Internet Explorer: Delete and manage cookies
Microsoft Edge: Deleting and managing cookies
Google Analytics is an active participant in the EU-US Privacy Shield Framework,
which regulates the correct and secure data transfer of personal data. More
You can find information about this
at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311195828.
We hope we were able to give you the most important information about the
Introduce data processing by Google Analytics. If you want more about the
tracking service, we recommend these two
Links: http://www.google.com/analytics/terms/de.html and https://support.google.com/an
alytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have the IP address anonymization of Google Analytics on this website
implemented. This function was developed by Google so that this website can
applicable data protection regulations and local recommendations
Data protection authorities can comply if they require storage of the complete
Prohibit IP address. The anonymization or masking of the IP takes place as soon as
the IP addresses arrive at the Google Analytics data collection network and before
the data is stored or processed.
You can find more information on IP anonymization
at https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographics
characteristics and interests
We have activated the functions for advertising reports in Google Analytics. The
Demographics and interests reports include age,
gender and interests. With this we can - without this data individually
Being able to assign people - get a better picture of our users. More
learn about the advertising features
https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can use your Google Account activity and information at
“Advertising Settings” at https://adssettings.google.com/authenticated per
exit check box.
Newsletter Privacy Policy
When you sign up for our newsletter, you are submitting the above
personal data and give us the right to contact you by email. the in
We only use data stored as part of registering for the newsletter
for our newsletter and do not pass them on.
If you unsubscribe from the newsletter - you will find the link to do so in each one
Newsletter at the bottom - then we will delete all data associated with the registration for
newsletters have been saved.
Embedded social media elements
Data protection
We integrate elements of social media services on our website in order to
display videos and texts.
By visiting pages that display these elements, data from your
browser to the respective social media service and stored there. We have
no access to this data.
The following links will take you to the pages of the respective social media services where
explains how they handle your data:
• Instagram Privacy Policy: https://help.instagram.com/519522125107875
• Google applies to YouTube
Data protection declaration: https://policies.google.com/privacy?hl=de
• Facebook data policy: https://www.facebook.com/about/privacy
• Twitter privacy policy: https://twitter.com/de/privacy
Google reCAPTCHA Privacy Policy
Our primary goal is to secure our website for you and for us in the best possible way
and protect. To ensure this, we use Google reCAPTCHA
Company Google Inc. For the European area, the company is Google Ireland
Limited (Gordon House, Barrow Street Dublin 4, Ireland) for all Google services
responsible. With reCAPTCHA we can determine whether you are really a human being
flesh and blood and not a robot or other spam software. Under
We understand spam to be any unsolicited information sent to us electronically
comes in an unsolicited manner. With the classic CAPTCHAS you had to go to the
Review mostly solve text or picture puzzles. With reCAPTCHA from Google we have to
Don't bother them with such puzzles most of the time. In most cases it is sufficient
if you simply check the box and confirm that you are not a bot. With the
With the new Invisible reCAPTCHA version you don't even have to check the box.
How exactly does this work and, above all, which data is used for this,
you will find out in the course of this data protection declaration.
What is reCAPTCHA?
reCAPTCHA is a free captcha service provided by Google that protects websites from spam software and abuse by non-human visitors. Most frequently
This service is used when you fill out forms on the Internet. A Captcha service is a type of automatic Turing test designed to ensure that an action
done on the internet by a human and not a bot. In the
classic Turing test (named after the computer scientist Alan Turing) represents a human
the distinction between bot and human. This also applies to captchas
the computer or a software program. Classic captchas work with small ones
Tasks that are easy for humans to solve, but difficult for machines
have difficulties. With reCAPTCHA you no longer have to actively solve puzzles.
The tool uses modern risk techniques to steal people from bots
differentiate. Here you only have to tick the text field "I'm not a robot".
or with Invisible reCAPTCHA even that is no longer necessary. With reCAPTCHA, a
JavaScript element is integrated into the source text and then the tool runs in the
background and analyzes your user behavior. Calculated from these user actions
the software a so-called Captcha score. Google calculates with this score
even before entering the captcha how high the probability is that you have a
are human. reCAPTCHA or Captchas in general are always used
Use when bots perform certain actions (such as registrations, surveys, etc.)
manipulate or misuse.
Why do we use reCAPTCHA on our website?
We only want to welcome flesh and blood people to our site. bots or
Spam software of all kinds can safely stay at home. That's why we bet
all levers in motion to protect us and the best possible user experience
to offer for you. For this reason we use Google reCAPTCHA from the company
Google. So we can be pretty sure that we have a "bot-free" website
remain. By using reCAPTCHA, data is transmitted to Google,
to determine if you are really human. So reCAPTCHA serves the
Security of our website and subsequently also your security. For the
For example, without reCAPTCHA it could happen that a bot
registered as many e-mail addresses as possible in order to subsequently use forums or blogs
"Spam" unwanted advertising content. With reCAPTCHA we can do such
Avoid bot attacks.
What data is stored by reCAPTCHA?
reCAPTCHA collects personally identifiable information from users to determine whether the
Actions on our website really come from people. So it can
the IP address and other data that Google needs for the reCAPTCHA service
be sent to Google. IP addresses are used within the member states of the EU
or other contracting states of the Agreement on the European Economic Area
almost always trimmed before the data ends up on a server in the US. The IP address will not be combined with other data from Google, unless you during
signed in to your Google account before using reCAPTCHA. Checks first
the reCAPTCHA algorithm, whether Google cookies from others are already on your browser
Google services (YouTube, Gmail, etc.) are placed. Then reCAPTCHA
an additional cookie in your browser and captures a snapshot of your
Browserfensters.
The following list of collected browser and user data does not claim
for completeness. Rather, they are examples of data that, to our knowledge,
be processed by Google.
• Referrer URL (the address of the site the visitor came from)
• IP address (eg 256.123.123.1)
• Information about the operating system (the software that runs your
computer allows. Known operating systems are Windows, Mac OS
X or Linux)
• Cookies (small text files that store data in your browser)
• Mouse and keyboard behavior (any action you perform with the mouse or the
run keyboard is saved)
• Date and language settings (which language or which date you
preset on your PC will be saved)
• All Javascript objects (JavaScript is a programming language that
Allows websites to adapt to the user. JavaScript objects
can collect all sorts of data under one name)
• Screen resolution (indicates how many pixels the image display consists of
consists)
It is undisputed that Google uses and analyzes this data even before you click on it
click the "I'm not a robot" check mark. In the Invisible reCAPTCHA version falls
even the ticking off and the whole recognition process runs in the background.
How much and which data Google stores exactly is not known from Google in the
Detail.
The following cookies are used by reCAPTCHA: Here we refer to the
reCAPTCHA demo version by Google
at https://www.google.com/recaptcha/api2/demo. All of these cookies require too
A unique identifier for tracking purposes. Here is a list of cookies that Google
set reCAPTCHA on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-311195828-8
Purpose: This cookie is set by the company DoubleClick (also belongs to
Google) set to track the actions of a user on the website when dealing with
register and report advertisements. So can the advertising effectiveness
measured and appropriate optimization measures taken. IDE will in
browsers under the domain doubleclick.net.
Expiry date: after one year
Name: 1P_JAR
Value: 2019-5-14-12
Purpose: This cookie collects statistics on website use and
measures conversions. A conversion occurs, for example, when a user becomes a buyer.
The cookie is also used to display relevant advertisements to users.
Furthermore, the cookie can be used to prevent a user from seeing the same ad more than
once seen.
Expiry date: after one month
Name: ANID
Value: U7j1v3dZa3111958280xgZFmiqWppRWKOr
Purpose: We were not able to find out much information about this cookie
bring. In the privacy policy of Google, the cookie is related
with “advertising cookies” such as For example, “DSID”, “FLC”, “AID”, “TAID” are mentioned. ANID will be under
Domain google.com saved.
Expiry date: after 9 months
Name: CONSENT
Value: YES AT.de 20150628-20-0
Purpose: The cookie stores the status of a user's consent to the
Use of various Google services. CONSENT also serves to ensure
to verify users, prevent fraudulent login credentials, and
Protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: NID
Value: 0WmuWqy311195828zILzqV_nmt3sDXwPeM5Q
Purpose: NID is used by Google to send advertisements to your
Customize Google Search. With the help of the cookie, Google “remembers” your most
searches you typed in or your past interactions with ads. Get it like this
You always customized advertisements. The cookie contains a unique ID,
to collect personal settings of the user for advertising purposes.
Expiry date: after 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc311195828-4
Purpose: Once you tick the "I'm not a robot" checkbox
have, this cookie is set. The cookie is used by Google Analytics for
use personalized advertising. DV collects information in an anonymous form
and is further used to make user distinctions.
Expiry date: after 10 minutes
Note: This list cannot claim to be complete
Experience has shown that Google has repeatedly changed the choice of its cookies.
How long and where is the data stored?
By inserting reCAPTCHA, your data will be transferred to the Google server
transfer. Where exactly this data is stored is determined by Google itself
repeated requests, not clear. Received without confirmation from Google
have, it can be assumed that data such as mouse interaction, time spent on the
Website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google
generally not with other Google data from other Google services
merged. However, if while using the reCAPTCHA plugin
are logged into your Google account, the data will be merged. For this
the deviating data protection regulations of the company Google apply.
How can I delete my data or data storage
impede?
If you do not want any data about you and about your behavior to Google
are transmitted, you must log out before you visit our website or the
Use reCAPTCHA software, completely log out of Google and delete all Google cookies. Basically, the data as soon as you access our site
automatically sent to Google. In order to delete this data again, you must
Contact Google Support at https://support.google.com/?hl=de&tid=311195828.
So if you use our website, you agree that
Google LLC and its representatives automatically collect, process and use data.
You can learn a little more about reCAPTCHA on Google's web developer page
at https://developers.google.com/recaptcha/. Google goes technical here
Development of reCAPTCHA in more detail, but accurate information about
You won't find anything about data storage and data protection issues there either.
Find a good overview of the basic use of data at Google
in the in-house data protection declaration
at https://www.google.com/intl/de/policies/privacy/.
Source: Created in cooperation with AdSimple's data protection generator
with hashtagbeauty.de
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